Tier 2 Courses
Digital Marketing - 7 modules
Learning Tableau could give one a leg up on getting jobs and advancing one’s career in a data-driven business world. Whether in marketing, operations, strategic planning, product development, HR, or other aspects of business, data helps companies make smarter decisions.
The two days workshop focuses on applied learning that aims to enhance your ability to use Tableau in identifying which factors affect businesses and pinpoint areas that need to be improved or need more attention, including making data memorable with storytelling.
Power BI continues to rock the world of analytics. It offers numerous opportunities to all businesses and sectors to drive digital transformation for increased growth and profitability. The opportunity to quickly transform data from various sources into actionable insights lies in this powerful tool!
Whether you are a complete beginner or have used Power BI, this course will teach you how to create stunning and interactive dashboards in the form of storytelling.
You will be working with data from open-source websites, analysing trends that lie with that data, and creating visuals to communicate the results that are intuitive and interactive.
The two days workshop focuses on applied learning that helps you in mastering the art of using Power BI to design reports and charts that communicate data well to your key stakeholders.
This course aims to introduce the study of YouTube marketing to corporate marketers who are familiar with traditional marketing channels and would need to upgrade themselves for the digital world, digital native marketers who are young and tech savvy and work in organizations adopting digital tools and technologies to engage their customers, as well as professionals and small enterprise owners who need to leverage on video marketing to optimize their digital marketing strategy.
This course is designed to stand alone as an introduction to YouTube marketing, to allow learners to see the importance of using video as a medium for social media outreach and the benefits of using YouTube, the world's largest video sharing platform as the choice to host one's videos to increase brand awareness. Learners will also be taught YouTube SEO to adjust video and channel elements to allow their videos to be ranked higher on YouTube's video search results pages and how ot run video ads on YouTube strategically to increase marketing ROI.
The main aim of this unit is to first develop various non-technical skills, within a context that learners will find relevant and engaging learners by equipping them with the requisite knowledge, skills, and attitudes to make informed decisions in formulating social media strategy plans that emphasizes video content as the medium for outreach, branding and engagement, so as to create a loyal following of video channel subscribers who can be nurtured into leads for future monetization purposes, in accordance with organizational business goals and objectives. These skills will help our learners to succeed in their future working lives or to scale up their businesses.
Learners are highly encouraged to assess their own knowledge and decide what extra information they need that may be beyond the scope of this module and supplement the information shared in this module with relevant content that is available on the internet. After engaging in self directed learning, they can contribute to fellow classmates' learning by sharing on the discussion forums on various topics of interest.