Topic outline

  • General

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    Welcome to WSQ Generative AI for Digital Marketing!

    There are two written e-assessments, comprising of Short  Questions and Answers and Practical Performance  Assessment. 

    Happy Learning! 

    At the end of this course, you should be able to:

    • Review the role of GenAI in digital marketing and how fundamental design principles apply to GenAI-driven marketing solutions. 
    • Apply appropriate techniques to generate creative ideas using GenAI tools. 
    • Develop design concepts that leverage GenAI, including evaluating their commercial potential. 
    • Utilise GenAI to translate creative ideas into practical marketing concepts and develop variations for effective testing and personalisation. 
    • Conduct an analysis and evaluation of the GenAI-driven design solutions considering ethical aspects and audience interactions.  

     


  • Learner Resources

    • resource icon
      Learner Guide File
      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Non-editing Teacher
    • resource icon
      Lesson PPT Slides File
      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Non-editing Teacher

  • Assessment

    • quiz icon
      Short Questions and Answers Quiz
      Opened: Tuesday, 31 March 2026, 3:00 PM
      Closed: Tuesday, 31 March 2026, 8:30 PM

      Please answer ALL four questions.

      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Non-editing Teacher
    • quiz icon
      Practical Performance Assessment Quiz
      Opened: Tuesday, 31 March 2026, 3:00 PM
      Closed: Tuesday, 31 March 2026, 8:00 PM

      Please complete ALL the six tasks.

      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Non-editing Teacher
    • page icon
      Appeal Process Page

      You can submit the appeal by sending an email to sweeyee@asktraining.edu.sg by 17:00 within five working days from the date of completion of assessment.

      The Assessment Appeal Panel will review and decide on the submitted appeal against a Not Yet Competent (NYC) or a grade award. The panel comprises the Management, Academic and Examination Board, and an independent Adult Educator (Trainer/Assessor). An appeal costs $50, but the AAP may waive this fee at its discretion.


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