Topic outline

  • General

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    Welcome to YouTube Marketing!

    During and after your Classroom lessons, you can complete the five quizzes in Asynchronous eLearning. 

    There are two written e-assessments, comprising of Case Study  Assessment and a Short Questions and  Answers (SQA). 

    Happy Learning! 

    At the end of this course, you should be able to:

    • Recognize the prevalence of video in social media and its importance as a marketing medium for businesses in the digital era
    • Create SMART video marketing goals that are measurable and attainable with the given budget and stipulated time frame
    • Craft out their video marketing content strategy to capture the attention of potential customers
    • Set up a personal or brand YouTube channel with appropriate customizations in accordance to their video marketing objectives
    • Discover potential keywords for ranking to enable effective optimization of video content for increased visibility on YouTube by their targeted online audiences 
    • Conduct an on-page SEO audit for their YouTube channel and make the necessary YouTube SEO friendly adjustments to On-page elements to facilitate high ranking of their videos on YouTube
    • Plan and select appropriate campaign goals, types, subtypes, and video ad formats that align with organizational video marketing goals
    • Set appropriate campaign budgets for the chosen duration 
    • Select the appropriate topic, placement and audience targeting and launch them at optimal time periods in the day and week
    • Interpret data in YouTube Analytics and Google Ads to gather insights for the design and execution of optimization plans for their videos


  • Welcome Video!

    • url icon
      Youtube Video SEO URL
      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Non-editing Teacher

  • Learner Resources

    • resource icon
      Learner Guide File

      Click here to view or download the Learner Guide

      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Non-editing Teacher
    • resource icon
      Lesson PPT Slides File

      Click here to view or download the PPT slides.

      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Non-editing Teacher

  • Asynchronous eLearning

    • quiz icon
      Quiz - Video Marketing Content Strategy
      Not available unless: You are a(n) Student
    • quiz icon
      Quiz - Setting Up Your YouTube Channel
      Not available unless: You are a(n) Student
    • quiz icon
      Quiz - YouTube Search Engine Optimization
      Not available unless: You are a(n) Student
    • quiz icon
      Quiz - YouTube Advertising
      Not available unless: You are a(n) Student
    • quiz icon
      Quiz - Performance Tracking and Optimization
      Not available unless: You are a(n) Student

  • Assessment

    After completing the 7 learning units of the course, you are now ready for the summative assessment. 

    Please wait for the trainer's instructions before you proceed to the next page to attempt the assessment. Only ONE attempt will be allowed for the assessment. 



    • quiz icon
      Case Study Assessment (Assessment 1) Quiz
      Not available unless: You are a(n) Student
    • quiz icon
      Short Questions and Answers (Assessment 2) Quiz
      Not available unless: You are a(n) Student
    • page icon
      Appeal Process Page

      You can submit the appeal by sending an email to sweeyee@asktraining.edu.sg by 17:00 within five working days from the date of completion of assessment.

      The Assessment Appeal Panel will review and decide on the submitted appeal against a Not Yet Competent (NYC) or a grade award. The panel comprises the Management, Academic and Examination Board, and an independent Adult Educator (Trainer/Assessor). An appeal costs $50, but the AAP may waive this fee at its discretion.


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