Career Assistance Workshop

Three Kingdom - Questionnaire for profiling

This profiling exercise should be completed based on your personal values; and not on corporate governance or policies set by your current organization.

WSQ TEST

Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. In this course, you will acquire knowledge and skills to drive marketing mix strategies and promote key characteristics of products or services and their significance in the markets to make informed decisions in formulating a marketing mix strategy.

There are three Learning Units (LU):

  1. LU 1 – The Concept of Marketing Strategy: You will learn to recognise the differences between an organisation’s business strategy and a marketing strategy, followed by understanding the importance of marketing strategy for a business and brand positioning.
  2. LU 2 – Marketing Mix: You will learn the application of the principles of marketing to develop marketing mix strategies.
  3. LU 3 – Marketing Mix Analysis: You will learn the process of conducting a marketing mix analysis to evaluate the effectiveness of the marketing mix